Eu & I is a software company founded in 2001 and is located in Toronto, Ontario, Canada. The name of the company is derived from the names of its co-founders Eugenia and Ioan. This is also a homophone for "You & I", reflecting the company's philosophy: "Each customer is unique and deserves a personalized approach."
After understanding the market's needs, we have developed a system for measuring the marketing mix efficiency.
Eu & I's patent-pending system assesses the efficiency of the marketing programs by linking marketing mix to financial performance. The system computes and reports marketing performance measurements like: ROMI (Return On Marketing Investment), Incremental Profit (Gross Margin), Incremental Value and Incremental Volume. For more information please visit the Product section of our site.
If you would like more information or to schedule a demo for our product, please Contact Us.